Education Marketing


It’s the biggest question in education marketing

Education marketing is full of them. Like where are your future students? Who should you be trying to reach? Where are they studying? What are their ambitions and motivations? And how can you engage with them?

We, as education, youth and employer marketing specialists, know the answers. How do we know? By using YWare – our market-leading insight tool.

Let’s tell you more about it.


is YWare?

YWare is one of the most powerful data visualisation tools out there. It draws together lots of complicated data sets to create tailored visualisations of domestic and international markets.
This means it’s able to find out:

  • Which regions, universities, colleges and schools are home to the students you want
  • Where are your competitors recruiting students from
  • Which courses are in growth and decline
  • What is the demographic profile of the students you need to target

And it can do all of this quickly, too.


should you use it?

YWare takes all the guesswork out of your marketing, recruitment and outreach activity, making your work:


does it work?

We’re big believers in showing rather than telling. And we’d be more than happy to give you a live demonstration. Get fill in the form at the bottom of the page, and we’ll sort a date out as soon as possible.


has used it already?

We’ve put YWare to work for quite a few clients already – Oxford Brookes, Bangor, Middlesex, HSBC and Deloitte. Just imagine what it could do for you.

Here are a couple of case studies:

Any Questions?

Hopefully we’ve answered some of your most pressing questions here. If you have some more, we’d be more than happy to have a chat.

Where to find us

Drop us a line

There's always something going on at SMRS worth hearing about. We'd love to keep you in the loop about things like our take on the latest developments in employer and education marketing, our new products and services, and forthcoming masterclasses. You have our word that we'll take excellent care of your personal details, and certainly won't be selling them to other companies.

Just let us know if you're happy for us to email you, by picking one of these options.

Yes please – some of that sounds interesting.No thanks, I'd rather not be contacted